THIS SEASON, BRIDES ARE taking their cue from the necklaces they saw on red carpets, particularly the elegant styles seen at Cannes Film Festival 2019. The standout diamond necklace hits a responsive cord among the wedding set. Delicate and lacy, often with a floral or celestial motif, these necklaces are striking without being overpowering, and they are versatile enough to shine on long after the big day has passed.

A Luxury Watch Strap for Apple Watches, A Patented Ring That Won’t Spin and More Opening Lines for August

Beth Bernstein is a published author of three books and jewelry and fashion expert with 18+ years experience. A broad knowledge of the history of jewelry and fashion coupled with a background in "the story", writing, trends, design concepts has earned Beth a proven track record.

When Moyer Jewelers of State College, PA, decided to close its doors, Wilkerson was there to “keep the train moving forward.” With dedicated professionals and incomparable selling skills, the Wilkerson experience was one that third-generation jeweler Lori Moyer would recommend to any of her peers. “They really cared about our success at the end of the event. I recommend them highly.”

EVEN CUSTOMERS WHO don’t normally have a thing for bling will run toward a jewelry store when they start to hear wedding bells. Be ready with a well-strategized bridal array, and you can be sure to delight any aspiring spouse who comes through your door.

Model Olga Safari wears jewelry by Harry Kotlar, including Scallop & Chevron Artisan Pavé bands from 7-8 mm in 18K white and yellow gold (2.21-2.55 TCW each), $14,550-$19,200; Chevron Artisan Pavé band in 18K white gold (1.82 TCW), $15,045; and Criss Cross Artisan Pavé hoop earrings in 18K white gold (0.56 TCW), $3,950. Call (800) 675-0479 or visit harrykotlar.com for more. PHOTOGRAPHER: Catherine Asanov; AGENCY: Now What Model Management.

Bridal is one category where the lure of traditional styles will always be powerful. These designs embody the beauty of the iconic engagement ring in a modern way that is sure to delight discerning romantics for countless years to come.

The only rule in contemporary bridal is that the rules no longer apply. Your customers know that they are magical unicorns of individuality and they’re on the hunt for a ring that reflects that uniqueness. Don’t be afraid to blow their minds by showing them something they’ve never seen before.

We know the engagement ring is the big ticket item, but don’t underestimate the importance of having a good selection of wedding bands on hand, too. Wedding sets can always grow into wedding stacks, and if you have everything a couple needs, they’re going to want to keep coming back.

New from Royal Chain, The Gold Book 2019 is here to delight true lovers of gold. The collection offers a wide range of styles and price points, from edgy trend pieces to iconic classics and even men’s jewelry. royalchain.com

The Contemporary Jewelry Design Group (CJDG) has announced that Judi Powers of Judi Powers Jewelry is the association’s new president. CJDG is a prominent national organization dedicated to the promotion of creative jewelry design and integrity and ethics in both business and design. cjdg.jewelry

The Diamond Producers Association has expanded its educational offerings to drive viewers to the DPA’s Total Clarity, an advocacy platform that shares beneficial information about the global diamond sector. Includes free social media assets, static images and video. diamondproducers.com

The Cultured Pearl Association Of America’s 10th Annual International Pearl Design Competition (IPDC) is now open! Entries must be submitted by Oct. 4 and winners will be chosen on Nov. 1. cpaa.org

Ritani’s new Virtual Shelf iPad app allows retailers to offer their customers access to an inventory of certified conflict-free diamonds and jewelry. Virtual Shelf can also be used to sell to other program partner retailers. ritani.com

While some items come and go as far as what’s “in,” one company’s products seem to always be steady and sell … that is from Stuller. — Alex Weil, Martin’s Jewelry, Torrance, CA

Stuller (6), Rolex (5), Gabriel & Co. (3), Hearts On Fire (3), Les Georgettes (3), Benchmark (2), Breitling (2), ELLE (2), Fana (2), Forevermark (2), Lafonn (2), Olympian Diamonds (2), Ostbye (2), Quality Gold (2)

* Brands mentioned by at least two of 134 Brain Squad members when asked what they would be reordering in August.

If you’re the owner or top manager of a U.S. jewelry store, you’re invited to join the INSTORE Brain Squad. By taking one five-minute quiz a month, you can get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the jewelry industry. Good deal, right? Sign up here.

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